Farmers Club

This ticked most of the boxes besides bringing in the parent company’s (Livestock Wealth) presence. I opted to go the subtle route, with inverted versions of the LSW cow icon appearing, as well as their primary corporate font – Montserrat.

The next step, being the most daunting of all – is packaging design.

Farmers Club required a beef box designed so well, that it should be “worthy of being purchased as a standalone item as the box itself is pivotal in their marketing strategy.

With that being said, I took on the challenge, I tackled the project step by step, throughout my greatest friend was following a branding series by The Futur.

The research phase helped me immensely! I feel nuances like typography, graphics and printing techniques I found assisted in me achieving the result.

Thankfully through an extensive process, I was paired with a brilliant, experienced printer willing to take my call at any hour with answering any concerns or inexperienced questions I had.

The next steps fell into place perfectly, with vehicle branding (Where due to unforeseen circumstances I had to measure the truck with the CEO), sticker designs and digital advertising being web development, email marketing and Facebook advertising.

Overall, I am extremely proud to be the Lead designer and Art Director on this massive branding project and feel to date that this is my best work.